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The Maverick Americana Music Festival is rapidly approaching and early visitors can get to attend the Americana Music Association's 2nd Annual U.K. Conference on Friday. This is an important thing for all of us who love this type of music, although I still find it difficult to describe Americana to non-music fans--it is such an all-encompassing genre, as is No Depression, but I love being a very small cog in it's ever-spinning wheel.
So, here's a little something about them and what U.K.-based Americana and roots music fans can expect to see and hear at the conference:
The Americana Music Association U.K. was formed a year ago with a very clear mission: to encourage an appreciation of Americana music, in all its glorious forms, to improve the public and professional profile of this expansive musical genre, and strengthen it’s ties with the Americana Music Association in the U.S.A.--the pioneering body founded in 1999 in Nashville, Tenn.
On Friday 4th July, the Americana Music Association is returning to the Maverick Festival , for its second annual, day-long conference at Easton Park Farm, presenting a rich and varied programme of panels, discussions, and live music showcases.
The day will include a keynote speech from the award-winning American folk singer Mary Gauthier, plus contributions from the one and only BBC Radio 2 DJ Bob Harris, legendary musician and songwriter Benny Gallagher, and top Americana writer Brian Hinton (honoured with an MBE in 2006 for services to the arts). All will be available to share their experiences and expertise. In addition, there will be live performances from blues guitarist Adam Sweet, Phillip Henry & Hannah Martin (winners of the BBC Folk award for best duo), and acclaimed Norwich based singer Jess Morgan.
The AMA-UK will also curate the evening programme on the Peacock Stage for the opening night of this year’s festival.
The conference provides an exciting opportunity for all those involved with Americana music as musicians, writers, promoters, agents, and managers come together under one roof and establish networking opportunities and mutually beneficial, creative solutions to some of the challenges involved with working with Americana music in the U.K. and beyond.
The AMA-UK membership has grown significantly throughout the year. It has held successful live music events such as its Thanksgiving party at the Old Queens Head in Islington and the three-day series of sold-out showcases at Kings Place in February, with plans well advanced for more in other parts of the U.K.
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